Body Positivity and Emareldi
10th September 2018
Allow me to preface this very important post by thanking the amazing all-female team on this fantastic photoshoot: from the bottom of my heart, thank you all so much for being so brilliant throughout the whole process, from measurement kits to travelling to the shoot, to waiting so patiently for me to get this post up so you can see the images! I could not have done it without you, and I think the results speak for themselves. Much love and respect to you all x
Ever since I came up with the idea of the Emareldi dress and line, I’ve wanted to showcase how amazing this dress looks on as many different body types as possible. I understand that my customers aren’t all going to be the industry standard size 8 and 6ft tall (not that there’s anything wrong with that!) and I’ve always wanted to make it clear there’s nothing more important than quality to me, and a large part of that includes fit and comfort.
Speaking as a curvy woman myself, I’ve always found it difficult to find good quality clothing that fits and lasts, without having to spend hours/days/weeks (in some cases) looking for something that I’ll likely have to alter once I’ve bought it anyway.
The fact of the matter is that the average UK woman is approximately 5’5” and buys a size 16 clothing, and yet most designers use a base (or sample size) of 5’9” plus, and cut at a size 12 (which is actually more like a high street size 8-10). Designers often aren’t showing what their items look like on a non-sample-size body; from fashion shows to advertisement spreads, celebrity endorsements to heavily edited social media posts, consumers are bombarded with what the clothing, and by proxy their own bodies “should” look like.
When the Emareldi line launched in October 2016, I put together a fashion show, casting for as many sizes/heights/ages/body shapes/body modifications/you name it as possible. It was an amazing way to begin the business journey that has led me to where I am today as a designer, but I’ve always wanted to push this further.
This set of images is another stage in what I hope will be a continuing theme of body positivity, diversity and representation in the fashion industry, and certainly in my own work! The ladies who modelled for this shoot vary between 5’2″ to 6’2″, ages 25-53, and approx. sizes 8-16. They are all wearing the Emareldi dress, made to measure for each of them in their choice of colour, by myself, and I think you’ll agree that they all look AMAZING! You can find their names and links to all of their Instagram pages below, and I highly recommend you give them all a follow!
I hope you enjoy the photos as much as we all enjoyed creating them! Feel free to share, but please do credit any images you do use, using the credits below.
Thanks for reading, see you soon!
PS – There’s a specific reason for the delay on these images being released, and I’d love to share it with you next time, so if you don’t want to miss out, sign up to our email list for updates on blog posts, and next month, some birthday discount deals!
Photography: Sally Sparrow
MUA: Louise Varns